Monday, April 6, 2015

McDonald's Ambient Ads

Not only McDonald's better than competitors in the food industry but they are better in advertising, as well.Only some of McDonald's outdoor ads and how they can capture your attention using simple street elements from street lamps to pedestrian crossings. 




A pedestrian crossing in the shape of fries.

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Keeping it fresh!

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A clever way to promote Angry Birds.

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Showing the cleanliness and pureness of McDonald's.

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Always Fresh! Turned street lamp into a tab of fresh, hot coffee.


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A way of promoting their free coffee time period. As days go by less free coffee is available.


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Another street lamp turned into coffee cup and advertising free refills.


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24/7 sign

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