New billboard by Carlsberg giving out free beer!
It probably IS the best poster in the world!
Senior brand manager, Dharmesh Rana, said:
We want to get the Carlsberg brand in front of as many beer drinkers as possible. To do this, we have to think differently with our approach and can’t just rely on great TV advertising.‘If Carlsberg did posters’ is one of many ideas that we’ll be developing over the course of the year to ensure that beer drinkers up and down the country see the Carlsberg brand in a new and engaging way alongside TV.
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